This year’s Carnival was cozy and completely different!

Québec City, February 21, 2021 — The 67th Québec Winter Carnival, presented in collaboration with Loto-Québec, which featured ice and snow sculptures and monuments scattered throughout the city, as well as virtual programming on YouTube and the St-Hubert Snow Bath Challenge, ends today, February 21. The 100 sculptures (Scotia Bank Ice and Snow Route) and magnificent 20-foot-high ice towers (Loto-Québec Ice Towers) representing Bonhomme’s Palace rocked carnival-goers’ walks throughout the 2021 Winter Carnival, which was extended by an extra week. Not to be outdone, Bonhomme found ways to have fun and greet his fans with a few surprise appearances in his Bonhomme Mobile, which was specially designed for this unprecedented year!

A historic presentation! 

Carnival organizers are ultimately very pleased to have successfully navigated this year’s challenges by presenting an event that not only followed all sanitary measures in place in this red zone but were also fun and entertaining for all. The 2021 Winter Carnival, which livened up the city’s shopping and dining districts as part of a twofold mission to stimulate local business and give people an escape from all the doom and gloom, proved that it is possible to hold a fantastic event while abiding by the measures in effect. “We feel like we’ve written a chapter of history together.  With the people of Québec City, of course, but also with our industry, because this year’s edition was so crucial for so many in it: our suppliers, our ecosystem, and our employees,” said Carnival director Mélanie Raymond. “We hope this will inspire others organizing major events to find ways to make it work in these unprecedented times.”

Lots of walkers came out to see the sculptures and towers

The Loto-Québec Ice Towers and Scotiabank Ice and Snow Route drew many walkers to Québec City’s shopping and dining areas. Although the organization did not keep track of the number of people walking by the sculptures and ice towers, the Scotia Bank Ice and Snow Route mobile app (a cellphone game that let users rack up points while checking out the various features along the route) recorded more than 65,000 QR code readings

Virtual snow bath makes a splash!

The St-Hubert Virtual Snow Bath Challenge, which dared people to film themselves taking a snow bath and post their videos to social media with the hashtag #baindeneigesthub, was a huge hit, with close to 600 people taking part in this unusual event. That is the biggest turnout by far for this great Carnival tradition. Participants from Calgary, Paris, and even as far as Turku, Finland, took the snowy plunge from their homes.

A courteous and respectful group of carnival-goers

“The most important thing for us was to give our visitors, who had been grappling with the pandemic for months, a bit of comfort and a chance to have some fun in these trying times,” said Québec Winter Carnival director Mélanie Raymond. “We can definitely say mission accomplished, given the words of thanks we received from so many carnival-goers and how courteous and respectful they were to each other as they strolled the streets featuring our sculptures and monuments. It’s my turn to thank them and the entire Carnival team for pulling together and meeting the many, often complex, challenges that arose this year.

The 2021 Carnival by the numbers

·Close to 50,000 people clicked on our YouTube programs

·Close to 600 people took up the St-Hubert Snow Bath Challenge.

·65,000 QR code readings were recorded by the Scotia Bank Ice and Snow Route mobile app.

Thanks to our partners

Thanks to our major partners, Loto‐Québec, Mondelēz Canada, SAQ, Scotia Bank, and Videotron, as well as Sauvageau, Alex Coulombe Ltd., St‐Hubert, Ungava Spirits, Manulift, and Solotech. The Carnival is also thankful for the support it received from the Government of Canada through Canada Economic Development for Quebec Regions and Canadian Heritage, and the Government of Québec through Secrétariat à la Capitale-Nationale, Ministère du Tourisme, Ville de Québec, and Québec City Tourism. Lastly, the Carnival would like to thank its media partners: the economic development corporations and business associations that collaborated on this project, its partners, service providers, and partner hotels, including Fairmont Le Château Frontenac, Hôtel Le Concorde Québec, Hôtel Château Bellevue, Hôtel Château Laurier, and Hilton Québec, and the many event volunteers, without whom this event would not have been possible.

The 2022 Québec Winter Carnival will take place February 4 to 13.

Cold or Not, Here I Come!
#carnivalqc | #strongerthanthecold #coldornot


Québec Winter Carnival

For information and interviews:
Jean-Sébastien Brousseau