The Carnival organization has planned its programs in the main streets of Quebec City to attract more people to shopping areas, and will also promote Effigy Dollars, which are discount coupons with a minimum purchase to be redeemed at participating merchants.
This initiative is again aimed at stimulating purchases in local stores. In addition to getting the iconic figurine as a souvenir, Carnival visitors who purchase the Effigy will receive a minimum value of $100 in discount coupons per Effigy, i.e. $2, $5, $10 or $25, applicable to the minimum purchase required. These dollars will be exchangeable from January to April 30 2021 inclusively. As added value, more promotional coupons will be added to this offer, such as discounts and exclusive offers on winter activities in locations outside Quebec City.